Learn the System
From AI confusion to marketing precision in four simple steps
Ever wonder how top growth hackers build campaigns so quickly? Our Substack teaches you the exact four-step method that we developed and refined through years of GTM engineering. While others struggle with each AI update, we keep improving these techniques and share them in a clear system that anyone can use.
What You'll Get
- Weekly live videos showing how to build real campaigns from scratch
- Clear lessons on using AI for better marketing
- Access to our collection of tested AI prompts
Community Benefits
- Weekly Q&A time with marketing experts
- Useful data about what works in different markets
- Join forward-thinking marketers who use AI to enhance ideas, not replace them
Whether you're a tech expert or marketing leader, our GTM engineer and growth hacker disciples use these strategies right away and see better campaign results. Join the group that's changing what's possible with AI-powered marketing.
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March 17th, 2025
What's on Our Subscribers Minds
The PVP (Permissionless Value Prop) Framework revealed: how to create marketing messages so valuable prospects would pay to receive them. This guide explains what makes a PVP effective, provides real-world examples from multiple industries, and offers a step-by-step process for creating your own high-impact value propositions. Discover why combining 2-5 unique data sources creates insights your prospects don't have, and learn how to deliver these insights in a way that bypasses traditional sales resistance.
April 3rd, 2025
The Art of Simplicity: How to Make Complex Data Into Messages That Land
Welcome to another episode of "Jordan Says Something Profound That Doug Wishes He'd Thought Of First."
One of the most frequent questions we get in our office hours sessions goes like this: "How do I take all this complex data, all these technical details, and turn it into something simple that actually lands?"
March 27th, 2025
The Science, Structure, and Strategy of High-Converting Campaigns
Integrating Persuasion Science, PEA, and Cannonball GTM for Growth-Focused Marketers
For years, Jordan Crawford and I have been obsessed with a simple question: What works in marketing? Not what sounds good in a conference room, not what wins awards, not what marketing gurus with perfect hair claim on their livestreams, but what actually gets results.
March 5th, 2025
The old marketing playbooks are becoming increasingly ineffective. As Elaine Zelby, Co-Founder and CRO of Tofuhq brilliantly points out, we're seeing a fundamental shift in how markets operate because of AI and evolving buyer behaviors.
What our Subscribers Say
Thanks, Chris.
You Rock.
BTW, both Jordan and I believe you should speak to our significant others (Jordan has a robot girlfriend, not that there's anything wrong with that…), especially the bit about expertise…
Either way, thanks for being a subscriber.
Keep Hacking!
Doug & Jordan
Thanks 'new pledged subscriber' (Mom, is that you?)!
We all love Jordan - except his Robot Girlfriend. I hacked it. It now spits soup on him every time he uses Super Whisper.
Keep Hacking!
Doug & Jordan
Thanks, Drew!
Our goal is to keep the free stuff flowing.
You'll always be able to find the last three livestreams on Substack along with the Cannonball prompt library, and hot takes for whenever we learn cool stuff during the show.
You know, AI stuff.
Speaking of AI stuff, Jordan has a ROBOT GIRLFRIEND.
Keep Hacking!
Doug & Jordan
Nilesh! What is up?! Thanks for the love.
If you have any feedback, especially about Jordan or anything Jordan does or says, please, let me…I mean US, know.
Doug & Jordan
That's triggering Roland, thanks.
Did you know 'Mr. Great Guy' still owes me $36 for lunch the other day!?!
Um, like, hello, it's called Venmo. How hard is it to drag your lazy-assed fingers over to your phone and type in THIRTY SIX DOLLARS?
Doug
Thank you, Kat!
BTW, you had a bit of a typo there. You made 'most' plural.
No big deal. Really. Happens all the time.
Like, ALL THE TIME!
Speaking of which, did you know that DOUG (aka "Mr. Great Marketing Mind") misspelled Cannonball on our LinkedIn Page?! HE SPELLED IT 'CANNOBALL'! Yup. No 'n'. One of our fans figured it out. Hold my La Croix, because this is FCKING EMBARRASSING.*
I had to cover for him, obviously. Told everyone "The Cannonball is so fast you don't even see the 'n' as it flies by." Total BS but what else could I do?
BTW - watch my latest video on "7 ways Doug has nearly crashed the Cannonball" before I take it down in 24 HOURS ONLY. To get access just comment with your favorite AI model (and if you say Claude I will KNOW you're a robot).
Jordan
If people don't know Leo, he's a gifted growth hacker from Venezuela and founder of the Mexico City Clay Club, and, a favorite of ours.
Leo has initiated the PVP library for our Substack members which we'll be sharing later this spring.
Leo, full disclosure, Jordan and I ONLY know how to copy and paste. We just happened to discover AI and suddenly, we're masters because we have somewhere to paste.
Keep Hacking Brotaterchip,
Doug and Jordan
NO, you ROCK Giedrius. Thanks for being a subscriber and thank you for having the best mustache in the Cannonball GTM community (sorry Youssef, you still have the best beard, worry not). We're not kidding folks, this thing needs it's own name, it is spectacular.
BTW Giedrius - Mustache May is coming up and you've already won.
Keep Hacking
Doug and Jordan
Cannonball GTM Livestream Season 2: Four Formats, Zero Fluff, All Action
See marketing mayhem every Friday at 9am PST on LinkedIn
Season 2 has landed with a SPLASH! We've sliced our episodes to a palatable 60 minutes because let's face it—who has the attention span for more? Choose your marketing adventure: Brand Blitzes where we dissect FOUR companies faster than Jordan can interrupt Doug, Battle of the Brands showdowns that'll make you question everything you thought you knew about messaging, Clay Day deployments where Jordan flexes his Clay.com wizardry (humble brag, he's kind of a big deal), or Vertical Voyages where we cram an entire marketing strategy into one hour and still have time for dad jokes. Same Cannonball magic, just packaged for humans with actual lives.
The Season 2 Lineup (aka Marketing Madness Through June)
We've mapped out 12 glorious episodes of marketing chaos—each one guaranteed to make your current playbook look like it was written by cavemen. Pick your poison based on your marketing kink, or just show up for the unexpected tangents and occasional dad jokes (we make no promises about which of us will deliver them).
Brand Blitz: Finding Pain-Based Segments for 4 Vertical SaaS Brands from Legal Services
Watch our livestream where we battle AI to identify high-converting pain segments for legal tech companies—proving that even when tech fails (hello, StreamYard issues), the methodology prevails.
Battle of the Brands: Narrative Showdown for 2 vertical SaaS Brands from Legal Services
Doug and Jordan went toe-to-toe on the Battle of the Brands to see who could deliver the best PVP for DISCO and Evisort. The result? A tie (though Doug cheated, a lot).
Clay Day: Strategic Deployment
After summarizing the Focus, Investigate, and Narrate steps of our methodology, we dedicated an entire hour to Clay.com deployment strategies for two vertical SaaS brands. Note: paid annual subscribes only.
Vertical Voyage: SaaS Discovery Hour
We took viewers through the complete methodology for two vertical SaaS brands except without the FIND bit….intrigued? We're unveiled the simple, two step Cannonball 2.0, don't miss it!
- May 2: Taking a break! No episode this week.
- May 9: Clay Day: Strategic Deployment (annual subscribers only)
- May 16: Brand Blitz: Four Pain-Based Healthcare Segments in One Hour
- May 23: Battle of the Brands: Narrative Showdown
- May 30: Vertical Voyage: SaaS Discovery Hour
- June 6: Clay Blitz Day: 90 Minutes, One Brand, Unlimited Clay Tables
- June 13: Clay Day: Strategic Deployment (annual subscribers only)
- June 20: Brand Blitz: Four Pain-Based Construction and Field Services Segments in One Hour
- June 27: Battle of the Brands: Narrative Showdown
Explore Our Campaign Archives
Success leaves clues (and we're terrible at hiding the evidence)
Miss our MVP season? No worries—we've left a trail of marketing brilliance you can binge-watch like that show you pretend not to love. Season 1 features us fumbling through the FIND framework with various unsuspecting businesses, making surprising discoveries, and occasionally striking marketing gold. Consider it your master class in "what to do" and sometimes "what definitely not to do" across industries that had no idea what they were in for.
Check out this masterclass in defining ICP and discovering pain-based segments.
